Pinnacle Bank

Sliced Bread has been helping manage the Pinnacle Bank brand since the Elberton-based bank’s acquisition of Georgia Central Bank in Spring 2007. The partnership began with an awareness campaign to notify current Georgia Central customers of the change, which was accomplished via print and billboard ads, a brochure mailed to customers, online press kit materials to notify the media, and a “customer appreciation” cookout at each newly-converted Pinnacle branch.

When Pinnacle opened new branches in Commerce and Athens, Sliced Bread was called to create “microsites” – mini websites for the branches – as well as new signage, promotional items and a welcome booklet mailed to Commerce customers (whose Athens First Bank & Trust branch was acquired by Pinnacle), as well as to promote and manage grand opening events for each branch.

Recently, Pinnacle Bank celebrated its 75th birthday with a special 75th anniversary logo design and a campaign designed and executed by Sliced Bread across print and online media. The campaign showcased various fashions throughout the years and highlighted the fact that Pinnacle Bank was there to “see it all.” A brochure mailed out to all Pinnacle customers expanded on this theme, reinforcing the bank’s “safety and soundness” despite the troubles of other financial institutions during the economic downturn.

The most current project Sliced Bread completed was a complete overhaul of the main Pinnacle Bank website. The site was badly in need of a designer makeover and content update, so Sliced Bread did just that, creating a functional and informative site with top and left-hand menu navigation, photo arrays, an online banking portal and more.

What’s next? A video promoting Pinnacle’s small business banking solutions. Sliced Bread has enjoyed assisting Pinnacle Bank in promoting its customer-tailored approach to banking in each of the communities it serves!

Web Stat: the website receives an average of over 70,000 hits, and over 150,000 page views per month.

Pinnacle 75 Anniversary

Ingredients


Since 1934, Pinnacle Bank has adapted to the times to meet their customers’ needs. Sliced Bread has helped the bank connect with tech-savvy customers by integrating mobile banking and social media like Facebook into their website.