Kinsell, Zadel & Whitaker

Attorneys Kinsell, Zadel & Whitaker first came to Sliced Bread to help improve their website’s ranking in online searches. After working to determine keywords and targeted information, it was determined that a reorganization of the website’s content would also directly result in an improvement in traffic.

Background & Methodology

Kinsell, Zadel & Whitaker’s original website was a combination of three similarly laid out but disparate websites for each of their three practice areas. Unifiying this content while maintaining its integrity and importance in online searchability was accomplished by reorganizing and integrating the content into one site, while redesigning the layout to present all the material in an easy-to-read and pleasing manner.

Additional Search Engine Optimization techniques included an “exploded navigation” at the foot of all pages that improves user navigation as well as search engine indexing. Several Google™ AdWords® campaigns specific to certain practice areas also attract regional and local clients.

Traffic on This Website Averages Over 1,000 Hits Per Month. Of That, Just Over 75% Are New Visitors.

Technologies & Tools Implemented