Silver & Archibald, LLP

Athens-based law firm, Silver & Archibald, LLP came to Sliced Bread seeking a website redesign that would include updating photos and revamping the copy to better promote the firm’s services to the Northeast Georgia area. Because compassionate personal attention is a main hallmark of the firm, great care was put into developing website copy that was clear, straightforward, and spoke to potential clients on a personal level.

In conjunction with the new website’s launch, Sliced Bread also launched a Google Adwords campaign to drive traffic from the firm’s target area to the site. A print and outdoor (Athens Transit bus ads) advertising campaign was then implemented to further attract potential clients, and a company brochure espousing their services was produced.

80% of SilverArchibald.com’s visitors are new visitors who are finding the website for the first time from either Search Engine results, or direct message marketing such as bus ads or brochures.

Technologies & Tools ImplementedScreenshot