Allen's Bar & Grill

From 1955-2003, Allen’s was an Athens institution. The hamburger joint with live music and a boisterous bar crowd was a favorite of UGA alumni, students and locals alike. When new owners decided to reopen Allen’s several years later, in a new location less than a mile from its original spot in the Normaltown area, they called on Sliced Bread. This Allen’s of the 21st century needed a website that would inform patrons both old and new of the restaurant’s reincarnation and stir up feelings of nostalgia for those missing the old establishment.

Focused on recreating and updating the old Allen’s aesthetics, Sliced Bread produced a colorful, attention-grabbing website that integrated old Allen’s photography and an homage to the original weathered metal sign, an Athens icon. An updatable Events calendar, Merchandise section with an online shopping cart, and a tie-in to an existing message board for customers to leave comments and memories were key components implemented by Sliced Bread to ensure the site content would stay fresh and relevant to Allen’s fans.

A catering tri-panel brochure was designed to mimic the restaurant’s interior and website and to present an easy menu for hungry customers planning events or tailgates.

Ingredients

The Allen’s website averages over 500 unique visitors a month, over half of which are new visitors. The events calendar and menu are the most viewed pages after the homepage.

Visit AllensBarAndGrill.com